India's #1 Branding & Marketing
company with core focus in
Visual Brand Positioning
What is Visual Brand Positioning?
The Most Powerful Brands own a Visual in the customer’s mind, Does Yours?
It’s a huge world out there, Your business is one among the 150,000 brands in a category targeting the same consumers
Why would anyone buy from you? Make your brand mean something to your customer with the power of visuals. Successful brands like Coke, Twitter, Nike etc.., have always owned a “Meaningful visual”(Not just a trademark logo) in consumer’s mind
4 Principles of Visual Brand Positioning
Building a brand in consumer’s mind
1. Finding an
open space
Look for an open space in the
consumer’s mind, that is yet
to be filled by competitors.
2. Building the
preference story
Give your customer a strong
reason to choose you over
others, a reason that they
can’t refuse to.
3. Building the
Visual Brand
Words alone is not enough, a human
brain can process visuals 60,000 times
than text. Convert your preference
story into meaningful visuals that
people start loving from Day One.
4. Communicating your
Visual Brand
Every aspect of communications like
brochures, websites, package and
advertising/marketing campaigns
should reflect your preference story.
Featured Works
Humans of Springboard Digital
Fuelled by Strategy & Creativity, every day
In a journey that spans 7 years, we've worked on 450+ projects,
helping more than 200 clients unleash their potential.
Our Visual Brand Positioning is Trusted
& Adopted by Leading brands
Loved by Iconic Brands
The Most Organized Agency we have Ever Worked with!
Springboard's organized approach revitalized our brand, with their impeccable delivery, requiring only minimal input from us. They truly stand out as the strongest agency we've ever worked with.
- Retail
We unlocked our full potential through the positive perception of their branding
Team Springboard combines Sriram's creativity and Vinodh's strategic expertise, aiming to craft exceptional brands that go beyond industry norms.
- Manufacturing
In the Media
Packaging Of The World
Chikki Brand Visually Rebranded to Elicit the Nostalgia though Innovative Package Design
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