
So What is Visual Brand
Positioning?
Positioning is totally verbal concept. You build a brand by owning a word in the mind.
In the minds of consumers:
- Benz owns the word “Prestige”
- Volvo means “Safety”
- Google means “Search”
- Complan means “Growth”
- lifebuoy means “Germ Protection”
Yet the best way into a mind is not with words at all. The best way into a mind is with visuals.
That is the reason why we invented Visual Brand Positioning, which is all about owning visuals into the minds of target consumers.

Some Successful examples of
Visual Brand Positioning?


Taglines as VBP

Product as VBP

Package design as VBP

Shape as VBP

Mascot as VBP

What is not Visual Brand
Positioning?
A logo is not a visual brand positioning. Almost every brand has a logo, but fewer than one out of a hundred brands have a visual brand Positioning. A logo communicates nothing except the name of the brand.
A visual brand positioning, on the other hand, communicates the essence of the brand.