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People love brands with a ‘Meaningful differentiation’

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So What is Visual Brand
Positioning?

Positioning is totally verbal concept. You build a brand by owning a word in the mind.

In the minds of consumers:
  • Benz owns the word “Prestige”
  • Volvo means “Safety”
  • Google means “Search”
  • Complan means “Growth”
  • lifebuoy means “Germ Protection”

Yet the best way into a mind is not with words at all. The best way into a mind is with visuals.

That is the reason why we invented Visual Brand Positioning, which is all about owning visuals into the minds of target consumers.

Building Brands

Some Successful examples of
Visual Brand Positioning?

KFC
Logo / Shaper as VBP
Coke’s
Taglines as VBP
Tropicana’s
Product as VBP
Red bull’s
Package design as VBP
Tide
Shape as VBP
The Marlboro
Mascot as VBP
Our Process
What is not Visual Brand
Positioning?

A logo is not a visual brand positioning. Almost every brand has a logo, but fewer than one out of a hundred brands have a visual brand Positioning. A logo communicates nothing except the name of the brand.

A visual brand positioning, on the other hand, communicates the essence of the brand.

4 Principles of Visual Brand Positioning
How do we do Visual Brand Positioning?

1. Finding an open space

Look for an open space in the consumer’s mind, that is yet to be filled by competitors.

Eg: When every Soap in the market focused on beauty, the skin protection aspect was not filled by any brand. Lifebuoy positioned itself as the soap for Germ protection, Boom! Lifebuoy is now the largest selling bar soap in India
Story
4 Principles of Visual Brand Positioning
How do we do Visual Brand Positioning?

2. Building the preference story

Give your customer a strong reason to choose you over others, a reason that they can’t refuse to.

Story
4 Principles of Visual Brand Positioning
How do we do Visual Brand Positioning?

3. Building the Visual Brand

Words alone is not enough, a human brain can process visuals 60,000 times faster than text. Convert your preference story into meaningful visuals that people start loving from Day One.

Story
4 Principles of Visual Brand Positioning
How do we do Visual Brand Positioning?

4. Communicating your Visual Brand

Every aspect of communications like brochures, websites, package and advertising/marketing campaigns should reflect your preference story.

Story
Our Process
How will Visual Brand
Positioning improve my
business?

Visual brand positioning helps a business to declutter competition and also empowers a consumer to choose your brand over others.

Brands with a strong visual brand positioning always occupy a meaningful position in the consumer mind, and also makes them to prefer & refer the brand with confidence over others.

Some of our “VBP” Case Studies

See Our Works
See Our Works