Wheelmode
UAE’s Wholesaler turning to Website
Retailing: A Breakthrough Branding Success!
THE NEED
A Memorable Brand Identity for Ecommerce Channel
This UAE wholesaler wants to enter retail space through a website to sell the Tyres and Spare parts to customers directly. They sought our help in creating a new brand identity which is easily memorable and referable among the growing online buyers.
What we did ?
- Brand Positioning
- Branding
- Brand Visual Language
- Shopify Store
- Brand Communication
VERBAL BRAND POSITIONING
Grip on the Tyre Market
Amidst a competitive landscape of online car spare parts and tyres sellers, our client stands out with their exceptional stocking capacity, extensive range of brands and wholesaler competitive pricing. We tried to highlight their grip on the market as their exclusive brand positioning narrative with a clear and straightforward brand name - Wheelmode.
VISUAL BRAND POSITIONING
Tyre Mark, a Visual Grip Indicator
We visually positioned their strength in the industry, drawing inspiration from the grip mark on their tyres. Leveraging navy blue for trustworthiness and stability, and red for energy and intensity, Wheelmode's brand colors highlight their quality products and professionalism in delivery.
THE IMPACT
Became a Go-to Website for Automobile Needs
Through our effective branding of Wheelmode, the website witnessed a significant surge in reach, attracting numerous customers in search of premium spare parts and tyres. The enhanced visibility and strong online presence contributed to a substantial increase in website traffic, establishing Wheelmode as a go-to destination for automobile products.