Snyder Tech
Rebranding a US-based Leading
Tech Firm
THE NEED
Improvisation in Digital Experience
Snyder Tech, a US-based enterprise digital technology solution provider, sought our help to elevate their brand identity through an improvised rebranding initiative. With this, revamping the website became pertinent to improve the design of their user interface (UI) and user experience (UX), ultimately enhancing the overall digital experience to their audience.
What we did ?
- Branding
- Brand Visual Language
- Brand Website
DESIGN SYSTEM
Simplified Navigation: Seamless Service Discovery
Recognizing the challenges posed by Snyder Tech's multitude of services, we tried to streamline their website's information architecture, simplifying the complex organization of services.
We created a seamless and intuitive browsing experience to enable visitors to easily navigate through the offerings and find the precise solutions they require.
DESIGN
Sharp Edges and Blue Hue: Conveying Tech Expertise
We used sharp edges as the design feature for logo and website elements as they symbolize precision, clarity, speed, efficiency, and the cutting-edge nature of technology.
Using color psychology, we used blue to visually evoke the sense of trust, reliability, and stability their clients can have in Snyder.
The Impact
Elevated Global Presence
Through the implementation of a dynamic and contemporary website design, we achieved a remarkable transformation for Snyder Tech, amplifying its global presence and creating an immersive digital experience that captivates its target audience.