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Springboard

Dive-in to Differentiate

People love brands with a ‘Meaningful differentiation’

Lavos

Rebranding of a Premier Sustainable
Fashion Brand

THE NEED

Become a go-to brand for Conscious Consumers

Lavos Performance, an athleisure brand creating comfortable and sustainable fashion for everyday wear, aspired to develop a website that not only outshines competitors but also persuades prospective customers to opt for their exceptional products.

What we did ?
  • Shopify Store
  • Social Media
  • Brand Communication

DESIGN SYSTEM

Bamboo, our Hero of Design

We crafted a design system that is nature oriented and projected Bamboo as a hero element in the website symbolizing the sustainability aspect of the brand.

We thoughtfully designed to maximize conversion rates by prominently featuring our best-selling products, strategically placed to entice and persuade visitors to make swift purchasing decisions.

DESIGN

Colors giving their garment’s soft and cool effect

We chose a color palette inspired from bamboo and complemented with gentle pastel colors to give a soft and cool effect which is what their clothing delivers to the skin.

By immersing visitors in a serene and calming visual environment, we aimed to enhance their browsing experience and reinforce the brand's commitment to delivering comfort and relaxation through every product.

The Impact

Explosive growth with website revamp

The meticulous work on the website using powerful imagery and user-friendly features combined with the strategic implementation of digital marketing, resulted in a staggering 800x growth in the brand's e-commerce revenue channel throughout the year 2021.