Think Eco
Redefining Comfort, Embracing
Sustainability
THE NEED
Crafting a Niche: The birth of Think Eco
In the bustling mattress market, our client sought to transcend the ordinary with a revolutionary bed-in-a-box concept—a premium D2C brand with a mission to redefine everyday sleep experiences through comfort. Facing stiff competition from heavily-funded rivals, they sought us for a brand identity to become imperative.
What we did ?
- Brand Positioning
- Branding
- Brand Visual Language
- Shopify Store
VERBAL BRAND POSITIONING
Think Eco, the Chemical-Free Sleep Haven
When we identified an untapped market, "Chemical-Free Sleep," we branded our client as the brand "Think Eco." Our verbal positioning emphasizes a commitment to sustainability, providing a secure haven for eco-conscious consumers. We integrated this concept into our brand story with the tagline "safest material to sleep," encapsulating the essence of a naturally sound slumber.
VISUAL BRAND POSITIONING
Nature's Embraced Design coherence
Think Eco's visual identity embodies eco-centricity with an earthy brown brand name and leaf-like curves, resonating with nature lovers. Beyond aesthetics, our design illustrates the brand's essence as "Mother Nature's Lap," seamlessly merging comfort and sustainability for environmentally-conscious consumers.
THE IMPACT
Packaging Dreams in Latex
Think Eco's transformation, extending beyond visual identity, sparked consumer excitement by promising effortless sleep and embracing sustainability. The brand's newfound elegance signifies a commitment to a greener lifestyle. This shift significantly boosted sales, demonstrating the tangible impact of our strategic approach.