Dive-in to Differentiate

People love brands with a ‘Meaningful differentiation’


India’s 1st NCERT based Early
Learning program


Appeal to Parents Seeking
Holistic Child Development

Braindemics provides monthly learning kits to preschoolers to promote their wholesome development and lay a strong foundation for their future. They wanted us to make their program developed by psychologists look interesting to the parents and appealing to the kids.

What we did ?
  • Brand Positioning
  • Branding
  • Brand Visual Language
  • Brand Packaging
  • Brand Communication
  • Brand Website


Channelising Inquisitiveness to Nurture Intelligence

Children's natural curiosity can often lead to chaos, but instead of stifling it, we can channel it to help them become prodigious individuals. With Braindemics, we position learning as an experience that nurtures intelligence through curiosity. Our brand strategy focuses on connecting with parents interested in gentle parenting, holistic education, and participative learning to foster deeper connections with their children


Design Capturing Child’s Attention

We visually hammered the narrative by connecting the two ‘I’s in the name Braindemics and making the second I resemble a bright light. We made sure that the design hooks the kids especially by introducing a mascot called Tigu, inspired by Tiger to teach kids about the activities. Won't you be intrigued if a wild animal is projected as a friendly tutor?


Going Beyond Homeschooling

Besides making a big way with young parents, the brand surprisingly got the attention of schools. Braindemics’s team was approached by the schools to develop a psychological teacher training program, which convinced them to shift their pedagogy towards holistic education.