Mayabazar
Elevating Traditional Indian Snack
with Legendary Mascot
THE NEED
Target On-the-Go Travelers
The team behind the brand aimed to transform traditional Indian snacks into popular choices at kirana stores, targeting on-the-go travelers with affordable pricing at Rs.5 and Rs.10. They sought out our help in creating an enticing brand name and design that would prompt buyers to choose Indian traditional snacks over popular options like Lays and Cheetos.
What we did ?
- Brand Positioning
- Branding
- Brand Mascot
- Brand Packaging
- Brand Communication
VERBAL BRAND POSITIONING
The Legendary Indian Snacks
We aimed to position the traditional snacks as a legendary and timeless choice, evoking a sense of heritage and nostalgia. Our goal was to create an enduring connection with consumers, making them feel part of a rich cultural legacy while indulging in these cherished treats.
VISUAL BRAND POSITIONING
Gadotkachan and Cult
Classic Movie
To exude a sense of legendary allure, we conceived the idea of an iconic brand ambassador known for his love of traditional foods. Our discussions led us to Gadotkachan featured in the legendary song "Kalyana Samayal Sadham" from the cult classic film Mayabazar. Inspired by this, the brand name naturally fell into place.
THE IMPACT
Sticky Visuals Wows Buyers
Mayabazar witnessed a crazy reception among Kirana store buyers, especially from frequent travelers seeking delicious savories for on-the-go consumption. The Gadotkachan with a wide grin and coolers in his face became a sticky visual in the skimmers’ eyes, leading to its immense popularity and demand.