Oswald's
Elevating the Ice Cream Experience
with Opulent Branding
THE NEED
Premium Delights Beyond Boundaries
An ice cream machinery manufacturer in Coimbatore sought our branding expertise for a standout retail debut. They distinguish themselves with a unique formulation and our challenge was to position them with a premium touch in their branding.
What we did ?
- Brand Positioning
- Branding
- Brand Visual Language
- Brand Packaging
VERBAL BRAND POSITIONING
Captivating the kids: Oswald the ice cream maniac
Transitioning from an adult-centric ice cream marketplace to a child-centric haven, our exploration of market insights led to the introduction of Oswald—inspired by a cartoon character's exuberant love for ice cream. We then enhanced our client's USP- “Ice cream with Extracts instead of Flavors” using the tagline: “Taste the Original, not the Artificial”.
VISUAL BRAND POSITIONING
Funky Charm
Our designs embraced a playful cartoon aesthetic, featuring an endearing octopus mascot reminiscent of Pogo channel's Oswald cartoon. Crafted to deeply connect with ice cream enthusiasts, especially attracting the little sweethearts, the mascot carries a nostalgic and funky touch, creating a delightful atmosphere.





















THE IMPACT
Coimbatore's Beloved Ice Cream Haven
Derived from "Taste the Original, "Oswald -"Coimbatore's favorite ice cream haven" resonated profoundly. The unexpected celebrity presence ignited organic promotion, swiftly transforming Oswald into an iconic destination, adored by all for its delightful ice cream experiences.