He&Bee
Skin Food for the Modern Soul: He & Bee’s
Natural Narrative
THE NEED
Standing Out in a Saturated Skincare Market
In an industry flooded with chemical-laden products and over-the-top claims, He & Bee sought a fresh narrative that could resonate with conscious consumers. The challenge was to carve a niche by positioning He & Bee as more than just skincare it needed to be seen as Skin Food feeding the skin like food nourishes the body.
What we did ?
- Branding
- Brand Visual Language
- Brand Packaging
VERBAL BRAND POSITIONING
Nourishment Beyond Beauty
When asked, “What makes homemade skincare special?”, most answers revolve around purity and tradition. But in a world obsessed with instant results, the essence of natural nourishment seemed lost. He & Bee set out to change that by redefining skincare as nutrition for the skin, bringing back the goodness of nature.
We created a new category, “Skin Food,” to position He & Bee in a unique space that emphasizes holistic care, nurturing the skin from within, just like how homemade remedies care for the body. This was a defining step, carving out a niche where skincare is seen as daily nourishment. It’s about feeding the skin with love, purity, and purpose.
VISUAL BRAND POSITIONING
Rooted in Nature, Loved by Gen-Z
To reflect its natural and homemade essence, He & Bee’s visual identity was crafted using earthy greens, symbolizing purity and sustainability. The modern typography was carefully chosen to resonate with the Gen-Z audience, striking a balance between authenticity and contemporary appeal.
The logo and packaging were designed to feel like a handcrafted gift, reinforcing the narrative of nourishment and love. The visual language seamlessly tied together tradition and modernity, creating a brand that feels as genuine as it looks.
THE IMPACT
Skin Food: A Category That
Created a Community
The narrative of “Skin Food” not only resonated with conscious consumers but also built a loyal community that valued authenticity and nourishment. The client was thrilled with the brand’s fresh perspective and natural appeal, leading to an overwhelmingly positive response. We successfully created a community around the category Skin Food for He & Bee.