Potch
Potato Chips Package Designed to
visually Lure the Bingers
THE NEED
Captivate the Snack Enthusiasts
How to make a new brand of potato chips visually appealing and competitive in comparison to established brands? Potch wanted us to help them with an effective brand strategy to captivate the snack enthusiasts.
What we did ?
- Brand Packaging
VERBAL BRAND POSITIONING
You Can't Stop with One
In order to effectively target indulgers who enjoy binge eating, we tried to position Potch as the ultimate snack that you simply can't resist. We came with the brand narrative "You can't stop with one" to connect with the desire and indulgence of snack loving target audience.
VISUAL BRAND POSITIONING
Inspired from Popcorn Tub
We have identified that the most binge-worthy snack for many people is popcorn at the movie theater. To effectively communicate the narrative "You can't stop with one" in Potch's brand strategy, we plan to utilize the visual language of a Popcorn Tub to capture the attention of indulgers.
THE IMPACT
Became Flavor-seekers Favorite
Potch's brand strategy proved effective in appealing to the munchers who are often struck by sudden cravings for a snack. By positioning itself as the ultimate snack that you can't resist, Potch was able to tap into the desires of its target audience and create an emotional connection. This resulted in a significant increase in sales for the brand, particularly in kirana stores.