CakeBee
Facelift for a Prestigious Brand
Appeal: Magic of Package!
THE NEED
Makeover for a Festive Sales Boost
CakeBee, a prominent cookies and cakes brand with a wide presence in major cities across Tamil Nadu and Bangalore, approached us to revitalize their package design. Our goal was to elevate CakeBee's image as a prestigious and distinguished brand for a festive season sales boost.
What we did ?
- Brand Packaging
- Brand Communication
VISUAL BRAND POSITIONING
Bees in Hive Sharing Happiness
"Sharing Happiness" was the narrative to be shown visually and we used their mascot Bee to depict it. Capturing the festive spirit, our funky hive design portrayed bees sharing joy and delicacies. Vibrant backgrounds added elegance, while subtle designs had a touch of premium appeal.
THE IMPACT
Sales Surge in Christmas Sales
The elegant makeover of their packaging sparked excitement among customers, igniting a surge in sales during their highly anticipated Christmas sale.