KR Xclusive
Good Old Bakery Births a New Pastry
Brand in the City.
THE NEED
Likable and Memorable
Brand Identity
KR Bakes, a Coimbatore based famous Bakery and cake shop wanted to scale up with their KR Xclusive, a new brand serving premium foods like cakes, pastries, confectioneries, sweets and savories. They approached us to help them set a good perception for the brand, so as to increase the likability and memorability of it, at the very first impression.
What we did ?
- Branding
- Brand Visual Language
- Brand Packaging
- Brand Communication
VERBAL BRAND POSITIONING
The Delicacies that Make you Drool
The target audience for KR Xclusive are pastry enthusiasts and indulgers who seek variety and innovation. As they have introduced a new range of delicacies that are premium and exclusive like Cake with Dip. We tried to get the attention of the variety seekers with the narrative, “The delicacies that make you drool”.
VISUAL BRAND POSITIONING
Attract with Drooling Graphics
Taking inspiration from the Dip, we decided to visually hammer KR Xclusive with drooling graphics representing the mouth-watering range of bakes. We infused this style right from logo to package designs. We also incorporated vibrant colors and transparent parts to capture the attention and appetite of the audience.
The Impact
Became Instagramable Content
These products became best sellers. It caught the attention of food vloggers. As the presentation was Instagram worthy, Influencers started doing content on it, eventually bringing an organic reach to the brand.