Dive-in to Differentiate

People love brands with a ‘Meaningful differentiation’

Today's Cuts

Facilitating the Online Sale for
Fresh Meat Delivery


Reinventing Meat Market Online

Triken, a Coimbatore-based meat store specializing in country chicken, sought our assistance in building their brand from scratch and designing a website that would effectively cater to online orders. As Triken later aimed to rebrand themselves as an all-inclusive meat store, it became imperative to revamp their website to align with the new brand narrative and reflect their expanded offerings.

What we did ?
  • Branding
  • Brand Visual Language
  • UI & UX design
  • E-comm Web Development


Stand out using Freshness

As Triken Today's Cuts started selling a wide range of meat apart from Country Chicken which they were selling it alone earlier, we tried to position the Freshness a USP, and contents were structured around this new narrative.

Still, we used Country Chicken as the hero of their online store to differentiate them with their competitors, and then tried to upsell and cross sell other meat products along with it,


Cook Food & Serve Love

We had another USP to promote them to compete with non-veg restaurants by saying “serve love by cooking at home”. We made sure that the website exudes the feeling of love throughout the website design using heart symbol as a prominent visual language.

We also used the colors of the country chickens as the base colors of the website to position them as the hero of the store.

The Impact

Financial success with revamped website

The rebranding and comprehensive revamp of the website yielded remarkable results for Triken Today's Cuts, as evidenced by a substantial surge in customer orders and a tremendous boost in revenue. The impressive financial success serves as a testament to the website's effectiveness in driving growth and solidifying Triken Today's Cuts' position in the market.