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Dive-in to Differentiate

People love brands with a ‘Meaningful differentiation’

Think Eco

Redefining Comfort, Embracing
Sustainability

THE NEED

Crafting a Niche: The birth of Think Eco

In the bustling mattress market, our client sought to transcend the ordinary with a revolutionary bed-in-a-box concept—a premium D2C brand with a mission to redefine everyday sleep experiences through comfort. Facing stiff competition from heavily-funded rivals, they sought us for a brand identity to become imperative.

What we did ?
  • Branding
  • Brand Positioning
  • Brand Communication
  • Brand Visual Language

VERBAL BRAND POSITIONING

Think Eco, the Chemical-Free Sleep Haven

When we identified an untapped market, "Chemical-Free Sleep," we branded our client as the brand "Think Eco." Our verbal positioning emphasizes a commitment to sustainability, providing a secure haven for eco-conscious consumers. We integrated this concept into our brand story with the tagline "safest material to sleep," encapsulating the essence of a naturally sound slumber.

VISUAL BRAND POSITIONING

Nature's Embraced Design coherence

Think Eco's visual identity embodies eco-centricity with an earthy brown brand name and leaf-like curves, resonating with nature lovers. Beyond aesthetics, our design illustrates the brand's essence as "Mother Nature's Lap," seamlessly merging comfort and sustainability for environmentally-conscious consumers.

THE IMPACT

Packaging Dreams in Latex

Think Eco's transformation, extending beyond visual identity, sparked consumer excitement by promising effortless sleep and embracing sustainability. The brand's newfound elegance signifies a commitment to a greener lifestyle. This shift significantly boosted sales, demonstrating the tangible impact of our strategic approach.