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Dive-in to Differentiate

People love brands with a ‘Meaningful differentiation’

Siruvani

Irresistible escape with Coimbatore's
Premier Luxury Farm Villas

THE NEED

Unveiling a Luxury Oasis

In the heart of Coimbatore, our client presented a siruvani project plan, envisioning a villa rest plantation space—a premium model. They entrusted us to craft a brochure to position their venture as a premium brand amidst lush greenery. Our challenge: captivating brand communication for their distinct target audience.

What we did ?
  • Branding
  • Brand Communication
  • Brochure Creation

VERBAL BRAND POSITIONING

Crafting an Escape

Embarking on this journey, we delved to captivate their audience, so we coined the pitch line,  "Coimbatore's 1st Community of Luxury Farm Villa,"  echoing the project's uniqueness. We transformed clients' investment scope into a promise of self-sustainability. Our positioning resonated well with a tagline,  "Life away from the bustling city,"  emphasizing the tranquil location.

VISUAL BRAND POSITIONING

A Verdant Voyage

We designed the project logo—a visual beacon symbolizing a holiday estate enveloped in lush greenery.  Every detail conveying the project message was a brushstroke in creating an irresistible allure—an exclusive invitation to the ultimate staycation retreat.  Our narrative transcended words, weaving a captivating visual journey that encapsulated the essence of our envisioned luxury oasis.

Siruvani
Siruvani
Siruvani
Siruvani

THE IMPACT

A Plot of Success

As the brochure hit the market, it became a storybook, narrating the tale of an unparalleled escape. The brand resonated with the target audience, leading to a surge in sales. Despite launching amid a global pandemic, the project's plots were snatched up within days, turning uncertainty into a plot of success with our elevated branding story.