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People love brands with a ‘Meaningful differentiation’

Oswald

Oswald's

Elevating the Ice Cream Experience
with Opulent Branding

THE NEED

Premium Delights Beyond Boundaries

An ice cream machinery manufacturer in Coimbatore sought our branding expertise for a standout retail debut. They distinguish themselves with a unique formulation and our challenge was to position them with a premium touch in their branding.

What we did ?
  • Branding
  • Brand Positioning
  • Brand Communication
  • Brand Visual Language

VERBAL BRAND POSITIONING

Captivating the kids: Oswald the ice cream maniac

Transitioning from an adult-centric ice cream marketplace to a child-centric haven, our exploration of market insights led to the introduction of Oswald—inspired by a cartoon character's exuberant love for ice cream. We then enhanced our client's USP- “Ice cream with Extracts instead of Flavors” using the tagline: “Taste the Original, not the Artificial”.

VISUAL BRAND POSITIONING

Funky Charm

Our designs embraced a playful cartoon aesthetic, featuring an endearing octopus mascot reminiscent of Pogo channel's Oswald cartoon. Crafted to deeply connect with ice cream enthusiasts, especially attracting the little sweethearts, the mascot carries a nostalgic and funky touch, creating a delightful atmosphere.

Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image

THE IMPACT

Coimbatore's Beloved Ice Cream Haven

Derived from "Taste the Original, "Oswald -"Coimbatore's favorite ice cream haven" resonated profoundly. The unexpected celebrity presence ignited organic promotion, swiftly transforming Oswald into an iconic destination, adored by all for its delightful ice cream experiences.