Facelift for the Oldest Super Market of Pollachi to
Attract Millennial Customers
We blended creativity and functionality to give a timeless visual identity
We meticulously designed all the customer touchpoints, starting from the brand’s logo. The brand’s colour was chosen after elaborate brainstorming sessions, to make the brand easily recognizable. The package design was a pure play of adroit creativity and functionality where we made a few parts of the package transparent, in order to showcase the products’ authenticity.
Our design extended to highly functional space design, iconography, employee branding, customer loyalty cards and brand stationery design where we consistently appealed to the brand’s vision and heritage. All our designs were created to be functional, multi-platform and omnichannel. The whole branding was so versatile that any subsequent expansion in brand architecture would be a cake walk.
As a result, the brand attracted new generation shoppers and surprised loyal customers,
leading to a surge in sales.