Hana’s Just Made
Confectionary Brand Building
Enduring Relationship with Kids
THE NEED
Appealing design to crack Kirana store Sales
Crafting delightful candies, wafers, and lollipops, Hana's Just Made, a new confectionary brand, wanted to enter Kirana stores with appealing brand design to challenge established players of their category.
What we did ?
- Branding
- Brand Strategy
- Brand Visual Language
- Brand Identity
- Brand Packaging
- Brand Communication
- Brand Website
VERBAL BRAND POSITIONING
A Perfect Confectionary to Nimble and Munch
As their products are loved by Kids a lot, we strategized to position the brand to have an enduring relationship with young consumers. So, we placed Hana’s Just Made as the brand that delivers munch-worthy confectionaries that attracts Kids largely.
VISUAL BRAND POSITIONING
Captivate Kids with Mascot Squirrel
To attract the kids to the brand, we decided to incorporate an appealing mascot into the brand. Choosing the charming animal squirrel as our representative, we visually communicated the brand's narrative and the idea of munch-worthy treats, as it is often seen crunching fruits and nuts.
The Imact
Win owing to Resonance of Agile Nature
As the brand took off at Kirana stores, it experienced a buzzing movement led by children. The squirrel's active nature resonated well with the agility and chirpiness of kids. It led them ask shop owners for Hana’s Just made confectionaries using the pet name “Squirrel candy”