Showing one of the most reputed brands
in a different (lime)light
WHAT WE DID
We created a unified identity that highly resonated with the Classic Polo tribe
In order to bring out the brand’s essence in every product category that customers bought from, we created a unified visual identity to be used in all of the brand’s packaging. When we rummaged the creative spaces of our brains, we knew exactly where to start. We began with an extensive research on Classic Polo’s loyal fans. Apart from preferring sophistication and style in the way they dressed, the Classic Polo men believed in pushing the boundaries and always being a notch above the rest – the same quality that makes them prefer Classic Polo’s finesse over others.
We came up with copies and design that inspired men to level up their game. A blend of yellow and blue have been used to bring out the evergreen freshness and the casual classiness the brand offers. The upward arrows which indicate a progressive, ceaseless and challenging spirit rightly balanced the entire underlying strategy. We made the design very versatile that it can be adapted for business cards to brochure designs and everything in between.
As a result of an alluring makeover, Classic Polo appealed more to its
loyal customers and made everyone feel part of the CP tribe, kindling a
sense of belonging and improving customer loyalty.