Inspired by Street Food: A Dynamic
Mascot for Corn Puff Brand
Ultimate Grab-and-Enjoy Snack Brand
Position the new corn puff brand as the go-to choice for busy individuals craving a flavorful and quick snack option on the go. Through captivating branding and expert package design, the team wanted our help in establishing Chika as the perfect grab-and-enjoy treat for those frequenting Kirana stores.
What we did ?
- Package design
VERBAL BRAND POSITIONING
Spicy Flavor Range
When exploring distinctive positioning ideas, we noticed that Chika's corn puffs are bringing the heat with an incredible assortment of fiery flavor variations. Embracing "The Touch of Spiciness," deeply rooted in the local taste culture, becomes the compelling brand narrative that sets Chika apart and captivates spice-loving snack enthusiasts.
VISUAL BRAND POSITIONING
Charming Indian Street Vendor
In a bid to visually capture the essence of spiciness, we introduced Indian street food vendors as the brand mascot. We believed that this dynamic and unpolished representation adds an authentic and captivating touch to the visual design, connecting with the audience and infusing the brand with a dash of local spicy vibrancy.
The Design Triumph
Chika stormed the Kirana store market with designs that became an instant magnet for seekers of variety and pleasure eaters alike. Our visually captivating creations garnered massive attention, enticing adventurous flavor seekers with the promise of an indulgent and diverse snacking journey.