Unique Brand Identity to Unite
Landscapes and Legacies!
Branding to Foster Cross-Cultural Bonding
Cauvery Cafe, based in Bangalore, sought our expertise in creating a brand identity that emotionally resonates with the city's culturally diverse residents. Our goal was to position them as a brand that fosters cross-cultural bonding by celebrating the distinctive flavors of microcultures along the banks of South India's holy river, Cauvery.
What we did ?
- Brand Positioning
- Brand Communication
- Brand Visual Language
- Package designing
VERBAL BRAND POSITIONING
Indulging experience in a Quick-Service Restaurant
Taking the inspiration from experiential Fine Dine restaurants, we tried to position Cauvery Cafe as the quick-service restaurant with Indulging experience. To convey the essence of celebrating multi-cultural cuisines of Cauvery Basin, the tagline "Taste Beyond Borders" emerged, inviting customers to savor a blend of rich traditions and heartfelt connections.
VISUAL BRAND POSITIONING
River Flow, Agricultural Landscape and Heritage!
Drawing inspiration from the agricultural landscape along the river Cauvery, we chose dark green as the brand color, establishing a strong connection with nature. The logo design reflects the flow of the river, serving as the central theme, while the use of mustard yellow symbolizes traditionality and heritage.
Caused Word-of-mouth Wildfire
Cauvery Cafe swiftly captured the hearts of city residents and drew culinary explorers to their tables. The brand's captivating message spread like wildfire through word-of-mouth, driving organic footfalls to the restaurant in no time.