Revitalized Brand Identity of a Good Old
Sweet House of Kovilpatti
A visual identity that combined Taste, Authenticity and Happiness
Right from the moment we discovered Sweets were synonymous to Happiness in Kovilpatti, we knew what the core of our theme would be. The brand’s logo, stationery and packages were all designed around ‘Happiness’. In order to display the unforgettable tastes that Bombay Sweets is know for, we gave their logo a distinctive facelift that’s inspired by the shape of numerous sweets and snacks. The colours and typography were thoughtfully chosen to display the brand’s freshness and uniqueness.
We maintained a strict consistency throughout the design of business cards and iconography to convey the brand’s authenticity. ‘Happiness’ was also represented visually through illustrated mascots inspired by the local people. A lot of thoughts were put into package designing as well – a blend of taste, authenticity and happiness were conveyed through the packages’ colours and typography. We also used the motifs of traditional ‘kolams’ to accentuate the brand’s authenticity and stand out from the crowd.
As a result, the brand came as a refreshing surprise to its fans and attracted a
number of new customers, leading to an incredible upswing in sales.