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Springboard

Dive-in to Differentiate

People love brands with a ‘Meaningful differentiation’

Boldher

Boldher

Branding the Leggings: Beyond
Fashion, Into Confidence

THE NEED

In Search of Distinction

Our client, venturing into women's leggings, wanted a standout brand identity in a saturated market dominated by established names. They sought distinctiveness, a distinguishing feature that sets them apart from others.

What we did ?
  • Branding
  • Brand Logo
  • Visual Language
  • Stationary

VERBAL BRAND POSITIONING

Highlight Your Confidence

In the fashion and comfort-focused clothing realm, we spotted an overlooked market – aspirational women. Sensing an opportunity to captivate them, we crafted the narrative as 'Highlight Your Confidence,'  birthing BoldHer. More than fashion, it's a statement embodying confidence and liberation.

VISUAL BRAND POSITIONING

Vivid Essence: Bold Her

In bringing our verbal narrative to life, we chose bold, contrasting colors that resonate with the strength of our aspirational women. Our visuals feature athletic models exuding confidence, embodying the core values of Bold Her – a symbol of grit, confidence, swiftness, and success.

Portfolio Image
Portfolio Image
Portfolio Image

THE IMPACT

Bold Palette, Confident Poses

BoldHer didn't just sell leggings; it created an aspiration. Owning BoldHer products symbolized women's success, fostering a sense of belonging within a community of empowered individuals. It redefined the wardrobe as a source of empowerment, resonating with women ready to conquer the world.