One of the oldest rig manufacturer in India needed a new way to connect to its customers
PRD Rigs is the first drilling rig manufacturer in India with ISO certification. For over 45 years, PRD Rigs have grown steadily to expand their operations in more than 60 different countries across the globe. With top-notch manufacturing facilities, PRD Rigs is a household name synonymous to ‘rigs’ in many countries like Haiti, Thailand, Phillipines and the Middle-East.
With the advent of the Digital Age, the oldest rig manufacturer in India needed a new way to connect to its customers across the globle. Their old website was cumbersome and had a ton of data on each product that would easily prolong the buying decision of the customer. We took the challenge of showing PRD Rigs in a new light, giving it a more solution-centric avatar rather than a product-centric one.