What we did?
We built a tongue in cheek brand identity and a name, that potentially summarizes the purpose of the brand.
To differentiate the brand from an array of puzzle parking suppliers, we came up with a vertical oval shape which is an abstract of a rotary carousel.
Our motto was to create a clean memorable, simple, professional & easily recallable identity, which stays with the target audience forever. We made the identity so extensible, so that the same identity can be replicated whenever they venture into heavy vehicles or two-wheeler segments.
The color scheme was inspired from a giraffe, typically the tallest living being on earth. We added the support elements and patterns to strengthen the overall message of the brand.
We used the box visual pattern in conveying the USP of the product, so that the message easily percolates into the mind of the audience