We picked a brand name that harmonized with the parent company’s name, Nest Habitation. We named the project “Haiku” after the mythological, immortal bird which seeks pleasure in the company of its family. The immortality of the bird implies that the property can be passed down as legacy to the families’ future generations.
We designed a sleek and urbanized logo for the brand, depicting the Haiku bird adorned in colourful feathers that imply the many amenities and advantages of the properties. “A Key to Paradise” was framed to pique the interest of target audiences, making them resonate with the ‘proud factor’ of Haiku’s premium properties. The brand’s colours, elements and visual language are derived from the logo and designed in a way that quickly grasp attention.