Branding a trendy fashion boutique to make Tiruppur, the new fashion destination
Challenge
Maya Mantra is a custom fashion boutique that specializes in catering to women and children, starkly juxtaposed between readymade and tailor-made boutiques.
There has been a long held tradition among most people of Tiruppur to flock to Coimbatore for trendy & latest dress collections. Maya Mantra wished to change this by designing dazzling outfits and turn the heads of fashion enthusiasts towards Tiruppur. Also, the boutique made ‘fashion accessible to everyone’ by breaking the stereotype of attributing fashion to big-budget.
Maya Mantra wanted their message to be carried to their target customers all over Tiruppur and needed a distinguishing identity along with clear positioning in a market where a dedicated, custom fashion boutique was first of its kind.
Services
Branding
Brand Story
Brand Positioning
Brand Visual Language
Brand Identity
Brand Communication
Ad Campaign
Social media campaign






Solution
We designed brand elements that were a blend of style, elegance and sprinkles of magic


















Results
As a result, Maya Mantra became the go-to fashion destination for Tiruppur women. The boutique not just saw a surge in sales, but also succeeded in creating a tiny fashion movement among its people.
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