One of the oldest Supermarkets in Pollachi needed a facelift to attract millennial customers
The only second thing that any person in Pollachi would utter when asked what their town is famous for, is Mani Maligai (The first being coconuts). With a rich heritage of close to half a century, Mani Maligai is Pollachians’ go-to supermarket for all their household needs. The Supermarket had gained tons of loyal customers over the years that it had evolved as a brand by itself and needed a new visual identity to complete the circle of its branding journey.
The challenge was to give Mani Maligai a stunning visual facelift that appealed to both the brand’s loyal customers and it’s prospective millennial customers. We decided to give a timeless visual identity that’s both appealing to customers of all ages, and functional while used across various platforms and channels.