We came up with copies and design that inspired men to level up their game. A blend of yellow and blue have been used to bring out the evergreen freshness and the casual classiness the brand offers. The upward arrows which indicate a progressive, ceaseless and challenging spirit rightly balanced the entire underlying strategy. We made the design very versatile that it can be adapted for business cards to brochure designs and everything in between.
As a result of an alluring makeover, Classic Polo appealed more to its loyal customers and made everyone feel part of the CP tribe, kindling a sense of belonging and improving customer loyalty.