Showing one of the most reputed brands in a different (lime)light
Challenge
Classic Polo is one of the most renowned brands in India that is synonymous with trendy men’s fashion. A lot of clothing brands may come and go, but Classic Polo remains the most loved fashion staple of men who value sophistication and style in the way they dress.
Being the most acclaimed brand, Classic Polo boasted an eclectic range of clothing and accessories for possibly every occasion. However, the messaging and visual identity for packaging varied for every category of products. Although this approach brought out the versatility of the brand in catering to different styles and personalities, a slew of visual identities heaped up on the brand’s underlying uniqueness and failed to accentuate it.
Classic Polo wanted to create a captivating visual identity and package design that would bring out what the brand stood for while being applicable to all product categories.
Services
Brand Positioning
Brand Visual Language
Brand Identity
Brand Communication
Ad Campaign






Solution
We created a unified identity that highly resonated with the Classic Polo tribe













Results
As a result of an alluring makeover, Classic Polo appealed more to its loyal customers and made everyone feel part of the CP tribe, kindling a sense of belonging and improving customer loyalty.
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