The most authentic sweet house in Kovilpatti needed a distinctive identity
CHALLENGE
Sweets and Kovilpatti always have a special bond. Authentic sweets hold the status of the town’s staple. Nothing can really exhibit the happiness of its people than sharing sweets with each other. Bombay Sweets had earned a special sweet spot in the Kovilpattians’ hearts by offering them truly authentic and uniquely flavourful sweets and snacks.
Since 1991, Bombay Sweets had been the favourite go-to sweet house of the Kovilpatti people. When the market saw a saturation with a number of me-too sweet shops, Bombay Sweets decided to reiterate its brand narrative, showcase its peerless hygiene and authentic taste through branding and distinctive visual identity.
Services
Brand Positioning
Branding
Brand Visual Language
Brand Identity
Package design
Brand Communication











SOLUTION
A visual identity that combined Taste, Authenticity and Happiness
















Results
As a result, the brand came as a refreshing surprise to its fans and attracted a number of new customers, leading to an incredible upswing in sales.
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